Sveinn Sigurbjarnarson
CEO
Your trusted partner in East Iceland.
A family-owned travel company, sharing the places and people we know best.
It started with
a snowcat named Tanni.
In 1970, Sveinn Sigurbjarnarson began operating a snowcat and a passenger bus in East Iceland. Four years later, he bought Tanni: a snowcat that carried people over the Oddsskarð mountain pass between Eskifjörður and Norðfjörður.
Tanni also took travellers and scientists onto Iceland’s glaciers. The journeys grew, the fleet expanded, and the snowcat’s name became part of the family business.
In 1993, Sveinn and his daughter, Díana Mjöll Sveinsdóttir, formally established Tanni Travel. East Iceland has remained at the heart of the company ever since.
Sveinn Sigurbjarnarson with Tanni, the snowcat that gave us our name.
1970
Sveinn begins passenger transport in East Iceland.
1974
The snowcat Tanni joins the journey.
1993
Sveinn and Díana establish Tanni Travel.
2013
Díana takes over as managing director.
2026
Sveinn becomes CEO as the third generation takes over.
Our Team
Sigfinnur Björnsson
Head of Sales & Marketing
Bjarni Freyr Guðmundsson
Fleet & Operations Manager
Díana Mjöll Sveinsdóttir
Owner
Sigurbjörn Jónsson
Owner
Our work goes beyond the tour.
The same roads that lead our guests to new experiences connect our schools, workplaces and neighbours. Being part of this community shapes how we work.
Here all year
Alongside our tours, we provide school transport in Fjarðabyggð, employee transport for local companies, and journeys for sports clubs and local events.
Room to explore
We have supported Náttúruskólinn, the Nature School, since November 2023, providing a bus and driver to help children take part in outdoor learning.
Care in the everyday
We choose local suppliers whenever possible, support cultural and sporting activities, and invest in staff training, including first aid and professional development.
Our commitments, in more detail.
Social Responsibility Report, September 2025
Let us show you
our East Iceland.
Join a guided shore excursion from Seyðisfjörður or Djúpivogur, with local knowledge to make the most of your day.